Jewellery Shop Fit-Out · Dubai
Jewellery Shop Setup and Turnkey Fit-Out in Dubai
We design it, make the showcases, handle the fit-out approvals and build it, ready for opening day.
Where we fit in
Opening a jewellery shop takes three teams. We’re the one that builds it.
You’ll need a business setup company for your licence, a SIRA-approved security consultant for your security plan, and a fit-out company to design and build the shop. We’re the fit-out company. We design the layout, make your showcases in our own workshop, handle the DCD, DEWA, DMCC and Dubai Municipality approvals where required, and hand over a shop that’s ready to trade.

Who we build for
Who this is for
01
Jewellery chains and groups
Rolling out several outlets with one consistent design.
04
Diamond and trade businesses
Showrooms or viewing rooms in DMCC and Almas Tower, JLT.
Roles
Who does what
Rows marked in gold are ours. You get one point of contact at Paras for everything in them.
| Task | Who handles it | What Paras does |
|---|---|---|
| Trade licence and company setup | You, usually through a business setup company | We can introduce you to setup companies we’ve worked with |
| Tenancy and Ejari | You, with your landlord | We check the unit and the landlord’s fit-out rules |
| Security plan, CCTV layout and SIRA approvals | Your SIRA-approved security consultant | We build the shop to the approved plan |
| Security equipment | A SIRA-licensed installer | We provide the conduit and fixings it needs |
| Layout, design and 3D | Paras Interiors | We lead it |
| DCD, DEWA, DMCC and DM approvals (where required) | Paras Interiors | We prepare the drawings and submit them |
| Showcases, joinery and site works | Paras Interiors | Made in our workshop, built by our team |
| Hallmarking, AML and VAT | You, with your advisers | We design the cashier and records areas |
The sequence
How we work
Six stages, one team. The two slowest stages, approvals and showcase production, run at the same time.
Steps 3 and 4 run together. That’s how we save weeks on your opening date.
- 01
Site visit and brief Week 1
What you sell, how you sell it, your budget and your opening date.
- 02
Layout, design and 3D 2 to 4 weeks
Once your security consultant shares the plan, we work its camera, conduit, safe and glazing positions into our drawings.
- 03
Approvals 3 to 6 weeks
DCD, DEWA, DMCC and Dubai Municipality submissions where required, plus drawings for your landlord’s review.
- 04
Showcases Runs with step 3
Made in our own workshop while the approvals run.
- 05
Site works 5 to 8 weeks
Partitions, ceilings, flooring, lighting, electrical and conduit for the security cabling.
- 06
Handover 1 to 2 weeks
Inspections, snagging and your handover pack.



Made in our workshop
Showcases built in our own workshop
Showcases are the largest single item in a jewellery shop and the slowest to make. Making them ourselves means we control the quality, the finish and the lead time, and we start production while your approvals run.
Scope
What’s included in turnkey
Included
- Survey, concept and 3D
- Detailed and approval drawings
- DCD, DEWA, DMCC and DM submissions where required
- In-house showcases and joinery
- Civil works, ceilings and flooring
- Lighting and electrical
- Conduit for security cabling
- Site supervision, snagging and handover
Not included
- Trade licence and tenancy
- Security plan and SIRA approvals (your security consultant)
- Security equipment (your SIRA-licensed installer)
- Stock
- Landlord deposits
We list every exclusion in writing in your itemised proposal.
Time and budget
Typical timelines and budgets by unit type
Ranges for planning only, covering design, fit-out and showcases. They exclude the licence, security equipment, stock and landlord deposits. After the site visit you get a stage-by-stage programme and an itemised proposal. See the full cost guide.
| Unit type | Design to handover | Budget per sq ft | Main approvals |
|---|---|---|---|
| Mall unit | 12 to 16 weeks | AED 620 to 1,420 | Landlord fit-out approval, DCD, DEWA |
| Gold Souk or street unit | 8 to 12 weeks | AED 520 to 1,020 | DCD, DEWA, Dubai Municipality where required |
| DMCC office or showroom | 8 to 16 weeks | AED 570 to 1,220 | DMCC fit-out approval |
| Kiosk | 6 to 10 weeks | AED 320 to 620 | Landlord fit-out approval |
Handover pack
What you receive at handover
Start here
What happens on the free planning call
- What you sell and how you plan to sell it
- Suitable areas and unit types
- A per-square-foot budget range and the main cost drivers
- The approval sequence and what it means for your opening date
- Who else you’ll need: a setup company and a security consultant
You’ll get a written summary of your plan, the sequence and your next three steps.
Free planning call
30 to 45 minutes · Phone or in person · No obligation
Need help with the licence? Business setup companies handle the trade licence, visas and tenancy paperwork. We can introduce you to setup companies we’ve worked with.
What makes it different
Why jewellery shops are different
Security shapes the layout
Gold and jewellery shops are a vital sector under Dubai Law No. 12 of 2016. Your security consultant’s plan sets camera views, panic buttons, sensors, the safe and the glazing, so we ask for it before we finalise the layout.
Showcases are the critical path
They’re the largest single item and the slowest to make, so we produce them in our own workshop while approvals run.
Approvals depend on the unit
Malls, souk units, DMCC towers and other free zones each follow their own route. Mall units and units up to 100 sq m don’t need Dubai Municipality’s decoration permit.
Compliance sits beside the build
Hallmarking, AML reporting and VAT must be in place before your first sale, so we design the cashier point and back office to support them.
Case studies
Our jewellery work
Sapphire Mall, Dubai
BAFLEH Jewellery showroom
Display zoning, layered lighting and built-in provision for the security system.
Deira Gold Souk
BAFLEH office
Two neighbouring units combined into one office, with demolition, new washrooms and plumbing, waterproofing, a new ceiling, metal barricades behind the windows and the full layout.






“Display logic first, finishes second. A showroom that puts the product first.”
Our brief for BAFLEH Jewellery, Sapphire Mall
Locations
Where we build jewellery shops
- Deira Gold Souk
- Dubai malls
- DMCC and JLT
- Meena Bazaar
- Bur Dubai
- Abu Dhabi
- Sharjah
After handover
We fix any defects within the defects period. If you change the layout or lighting later, check with your security consultant whether SIRA needs to be told, and we’ll carry out the works.
What we don’t do
We don’t issue licences, register tenancies, prepare security plans or apply for SIRA approvals. Those sit with you, your setup company and your SIRA-approved security consultant. We’re not a legal or tax adviser.
Guides
Planning guides for jewellers
BudgetHow much does it cost to open a jewellery shop in Dubai?
SequenceTrade licence, Ejari, SIRA and fit-out: the right order
ComplianceHallmarking, AML reporting and VAT for jewellers
LicensingJewellery trading licence in Dubai
ChecklistJewellery business setup checklist
Do you set up the company licence?
No. You arrange the licence and tenancy, usually through a business setup company, and we can introduce you to ones we’ve worked with. We start once you have a unit in mind.
Do you handle SIRA approval?
No. A SIRA-approved security consultant prepares your security plan and gets the SIRA approvals, and a SIRA-licensed installer fits the system. We build the shop to the approved plan.
Which approvals do you handle?
The fit-out approvals: DCD, DEWA, DMCC and Dubai Municipality where required, depending on your unit, plus the drawings your landlord needs to review.
Do mall units need a Dubai Municipality permit?
Usually not. Mall units, and units up to 100 sq m, are exempt from DM’s decoration permit; the landlord’s fit-out approval applies instead.
How much does it cost?
As a guide, AED 520 to 1,420 per sq ft for design, fit-out and showcases, depending on format, size and location. A kiosk starts from about AED 320 per sq ft.
How long does it take?
Typically 8 to 12 weeks for a Gold Souk or street unit, 12 to 16 weeks for a mall unit and 6 to 10 weeks for a kiosk. We run approvals and showcase production at the same time.
Can you work with my existing security consultant?
Yes. We work from their approved plan and provide the conduit and fixings the installer needs.
Can you refurbish a shop while it keeps trading?
Yes. We plan the works in phases and after hours where your landlord allows.
Can you work in malls and souks?
Yes. We follow each landlord’s fit-out manual and work after hours where required.
Do you make the showcases yourselves?
Yes, in our own workshop, so we control quality and lead time.
What warranty do the showcases carry?
12 months on workmanship for joinery and showcases, plus the manufacturer warranties on lighting and equipment we supply.
Do you work outside Dubai?
Yes, across the UAE, including Abu Dhabi, Sharjah and Ajman.
How are payments staged?
In stages tied to milestones: an advance on signing, progress payments as works complete, and a final payment at handover.
Planning a Jewellery Shop Setup and Turnkey Fit-Out in Dubai project?
Tell us about your project and get a no-obligation quote from our design team.
